One Stop Shopping Saves Time and Money

A common oversight that we often see at Precision Sign and Graphics is when customers “price shop” different sign and marketing products that they need. While it might make sense to get different marketing products from different vendors, this might actually end up COSTING money; and time. In the area of branding, consistency is king for your Riverside CA area business. Making sure that all of your product use consistent fonts, colors and styling may be that little detail that can cost you big.

To help keep this one stop shopping mindset for your Riverside CA area business, let’s look at a few things to consider.

Time is Money

As mentioned earlier, it might make sense to get different companies to price shop your Riverside CA area business. Some might choose to have different online companies for banners, for business cards, for yard signs, for vehicle wraps, for outdoor signs, for lobby signs, for stickers and labels, for ADA signage, for directional signage… (the list can go on and on.)

Taking the time to track down vendors, background info, testimonials, samples can take a lot of time. Then you will need to provide your logo font and color swatches to make sure each company prints at the correct pigment for you brand consistency.

All Machines are Not the Same

Printers have fingerprints, while computers do their best to interpret the info sent to them; every printer prints colors a little differently. With that there are also different machines used for different products like:

• A flatbed printer: Used for ridged or stiff materials like plastic, metal, wood, glass, ect.
• Large format outdoor printer: Used for banners, vehicle wraps, fabric, canvas & paper.
• Large format indoor printer: Used for some types of fabric, but mostly paper.
• Dye Sublimation Printer: Prints for use in dye-sublimation onto materials such as a plastic, card, paper, or fabric.

With the color settings on these different machines you also need to take into account the different types of material being used (different color materials require different processes to get the desired color) Different brands and textures use different shades of white as well as different clears and glosses that will change the hue of a color. Working with overlaminates such as gloss or matte can change the hue of the color as well. This makes calibration key as well as printing a final test print to confirm colors are satisfactory.

Professional note: Where you look at the color will change the perception.

If you are printing an outdoor project for your Riverside CA area business, the proof should always be viewed outdoors. If an indoor project, indoors. It’s always best to take that print sample to where it’s actually going and experience it in the lighting that its final position will be in. Sunlight, halogen, ambient and incandescent lighting will also change the perception and hue of the color.

That is why a professional sign shop in the Riverside CA area calibrates their machine with samples prior to the printing of branded logos and graphics.

Outsourcing and Consistency

If your professional Riverside CA area print shop needs to contract out for branded marketing materials that are not made “in-house”, they should still be able to work with the vendor to help ensure that the right colors and branded sizing are used for consistency.

Often times when moving your suppliers around a third party vendor will pull from web logos or other customer supplied info to just “get the project done”.

This will almost guarantee different fonts, resolutions and colors for your products. What you grab from the web doesn’t print the same as viewed because printers use different color set variables (see our articles RGB and CMYK).

Naturally Precision Sign and Graphics offers all these services and more, all under one roof right here in the Riverside CA area! What we don’t do in house we work WITH the vendor for you to make sure all the colors and fonts are consistent for your brand!

Trust the Industry Leader.

Precision Sign and Graphics serving Riverside, CA, has made the investment to have available the equipment and skill to provide our customers with the best quality of materials and craftsmanship. Starting with our graphic design department; we will work with you to provide you with a graphics impression of what your project will look like. Then, utilizing the best quality materials for the application, we will go to work transforming your company, corporate or fleet vehicle into that attention grabbing, billboard on wheels you are looking for.

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