The Lobby Sign – The Silent Seller

It hangs there, a quiet representative of who you are, what you do and how well you do it; it is… the silent seller – the lobby sign. When it comes to branding, a creatively designed and quality constructed lobby sign can help set the tone for your Riverside, CA area business.

First Impressions Can often Mean the Most

A lobby sign for your Riverside, CA area business is usually one of the first things that they see when they come in, creating that first impression; so make it a good one. A lobby sign that is illuminated or has a 3-D appearance can really make a potential customer know that they’ve chosen a company that believes in quality.

Branding Impressions are a lot like People’s Perceptions.

Consider when you meet someone for the very first time.  It often takes just a quick glance, maybe two or three seconds, for you to evaluate who this person is. In this short time, you might form an opinion based on appearance, body language, demeanor or mannerisms. First impressions are nearly impossible to reverse or change, making these first introductions extremely important. 

Now place yourself in your customer’s shoes, it is easy to understand how these first impressions can set the tone for the possibility of doing business with your company. A lobby sign is that often underappreciated first impression that your customers can get while waiting to speak with you, even setting the tone for the conversation to follow.

A Lobby Sign is the Silent Seller That Can Say Quite a Lot

A properly designed and crafted lobby sign for your Riverside, CA area business can say quite a lot about your business; they say a picture is worth 1000 words – a lobby sign can answer 1000 questions:

• Am I in the right place?

• Does this company have credibility?

• Is this company proud of its brand and name?

• Does this company seem grounded, are they going to be here for the long haul?

• What type of business character do they have?

• Do they have good employee relations?

• Well I remember the name, the logo and the experience after I leave?

According to a Harvard Business Review Article, “A Logo is Not A Brand,” is important to remember that everything that you do represent your brand, your logo is just the first part of this impression that customers will take with them.

Practical Application

So, you can see how important it is to have a quality designed and crafted lobby sign for your Riverside, CA area business; you should start with a plan. The experts at Precision Sign and Graphics can show you many different branded looks combining a wide range of quality materials that can really present the “wow” factor that will make your first impression something to remember. Whether you choose acrylic, polished aluminum, foam cutouts, illumination or combination of all we know you’ll be pleased with the quality of the product provided by our experienced design and installation team.

Experience Does Matter

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and lobby signs to help get your message out even more.

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